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communications and design solutions with lasting impact

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Freyerandfriends.com is the online portfolio of Creative Director Tom Freyer, an internationally awarded branding champion for many of the world’s most successful blue chip ad agencies and author of some of the world’s most memorable and effective marketing campaigns.

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Strategy

Perhaps you’ve heard the apocrypha attributed to Michelangelo regarding his sculpture, “David.” Supposedly, he stated that the statue was already there, perfect, inside the marble, and that all he had to do was chip away the parts that didn’t belong.

Metaphorically speaking, that’s also necessary to create a great ┬ápositioning and/or strategy–to strip away the parts that don’t belong and to uncover the perfect form with which your product or service can be displayed.

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