Television

There is a constant drone from those who pronounce television dead. Tell that to Fox Sports, who in 2014 sold :30 increments of Superbowl media time for $4 million each. Or the record breaking 111.5 million viewers who tuned in to watch, the largest audience in television history. In fact, annual ad spending for TV will reach $70 billion this year, twice what was spent online.┬áSo while it may sometimes stink, television is not dead. It’s merely evolving. In fact, it’s still one of the most effective ways to reach a broad demographic, particularly if an emotional touch or a powerful demo is called for. Tom has created hundreds of spots, four of which have appeared on Superbowls, and has personally directed dozens. Directing keeps creative control where it belongs, with the creators, and keeps costs down for our clients.