Ever since the age of Eadweard Muybridge, The Lumières,  Carl Laemmle  and other film pioneers, humans have recognized the motion picture medium for its true value: not only as an escapist art form, but as a powerful tool with which to influence public opinion.

Film possesses an unfair persuasion advantage  via the use of dramatic lighting, visual storytelling, compelling dialog and emotional music. Couple these techniques with the latest digital video cameras, editorial and animation software, plug in to the internet and social media, and you get an unrivaled communications vehicle capable of not only bringing about thought leadership and behavior change, but actually toppling governments.

And these days, it’s become a vital component of a well-crafted web strategy as well.