New Social Videos Posted

The result of my collaboration with a great social media agency, Splash Media. The good news for video specialists like me is that now that there’s ample bandwidth online, video is kicking ass in terms of content. In fact, YouTube predicts by 2016, 67% of all content online will be video.  So c’mon! Don’t just sit there. Shoot something.

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Just shot (and now editing) two new videos

A total of four days shooting, three cameras (including a quadcopter drone with a go-pro camera attached), twenty something child and teen actors, and Splash media’s production crew. Everyone has been a joy to work with. The story, an allegory for Splash Media‘s creative problem solving culture, is told all with images–no dialog– and with the Danny...

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Social Media Ad Agency: Oxymoron?

Not necessarily. Working with a great agency, Splash Media, up in Addison. They are young, smart, nimble, and service-oriented, yet they’re also all about great out of the box strategies and big creative ideas. They also have an Emmy-winning video production studio. Check them out!  If you’re not already deep into that space, they’ll bend over backward...

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Too busy to blog?

We know the feeling. A wise person told me you simply have to set aside a time for it–make a habit of it every day–like working out. I’ll work on both. Meantime, here’s what we’ve been up to lately: Meeting with a top Social Media Company to explore the creative landscape of the future Forging alliances with production companies Pitching...

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Seeing Spots in Dallas Heat

Just about finished with a new national TV spot for a big brand of hand tools. It was fun shooting outdoors, despite the 100 degree Dallas heat, as many of the setups were of a historical nature. Many thanks to Norry Nevins at Stone Core Films and Bob Chimbel and Don Seay at  Encircle Marketing for the...

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Battle of the Brands, cont’d

Here are the fruits of our labors for BrandMechanics: a new logo, logotype, and tagline, a new website, and a new corporate stationery system and presentation templates. Our client, BrandMechanics, is already getting rave reviews from associates and customers. We’re pretty pleased with the results, too. Special shout out to Freyer and Friends’ Web Developer,...

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