Web and Interactive

While I have created dozens of websites and hundreds of interactive pieces, some of which have actually broken new ground, like the AlertSCC personalized postcard for Santa Clara, CA’s emergency notification system, I urge caution when it comes to leaving the creative development in the hands of web technicians. That’s because, properly branded, designed and optimized, your website can be one of the most powerful marketing tools in your communications toolbox. And a well-planned and well-tuned social media plan can provide your company or project with the most effective advertising: word of mouth.